For over 40 years, Edmontonians have been looking to Night Owl Lingerie for beautiful intimate apparel and the expertise to choose it confidently. We had the pleasure of chatting with the owner, Gloria Barrigan, about industry trends, the secrets to longevity, and beauty that begins underneath. Welcome to Night Owl Lingerie…
You’ve been open since 1983. What would you say has been the key to Night Owl Lingerie’s longevity?
Staying on top of fashion and offering quality, luxurious products, and exceptional customer service.
What’s one big change you’ve seen in the industry?
Clients realizing the importance of a great fitting undergarment. At first, we had more European influenced clients that dressed from the inside out. Now the new generation want not only the perfect fit, beauty, and style, but also want their lingerie to cross over to street wear.
What do you look for when sourcing new inventory? Do trends influence your buying decisions?
While new products do have trends, we are also always looking for new designers that are giving a fresh new look to lingerie.
What would you tell someone who’s shy about coming in for a bra fitting?
Buying a bra is a little like buying a bathing suit—intimate and exposing but the rewards are so worth the experience! We have very trained staff to help put you at ease, and we will help find the perfect lingerie suited to needs and lifestyle.
What advice would you give someone buying lingerie as a gift?
When buying lingerie as a gift, we make it very simple; we ask a few questions so we can pinpoint the best selection. Everything is then beautifully wrapped, and we will enclose a gift exchange to make it easy if it is not the perfect gift.
—By Carmen D. Hrynchuk